Hello!
I’m Rowena Lee, a multidisciplinary designer with a passion for storytelling through visuals. With a background in industrial design, I’ve explored a wide range of creative fields, from illustration and clothing design to 3D modeling and animation. These experiences have shaped a design approach that merges functionality with artistic expression.
I’ve worked as an industrial designer in both Copenhagen and Stockholm, where I led complex projects and honed my skills in visual problem-solving. Over time, my creative journey has evolved toward more narrative-driven work—crafting immersive stories through visuals that connect with people on a deeper, emotional level.
This fall, I’m beginning a new chapter as a master’s student in Fashion Design, Art & Technology at Domus Academy in Milan. This broad and forward-thinking program will allow me to expand my creative practice and explore the intersection of fashion, art, and emerging technologies.
I thrive in dynamic, collaborative environments and love learning new tools to bring bold ideas to life. If you’d like to know more about my work or just want to talk design, I’d love to hear from you.
Best,
Ro
Education
2020 | Berghs School of Communication
Illustration
2015 - 2018 | Umeå Institute of Design
Bachelor of Industrial Design
2017 - 2018 | Hoschule für Gestaltung Schwäbisch Gmünd
Product Design
2014 - 2015 | Umeå University
Clothes Design & Pattern Making
2014 - 2015 | Umeå Institute of Design
Strategic Design & Product Development
Product Design: Semantics & Form
User-centered Interaction Design


PROFESSIONAL
Illustrator
Photoshop
Premiere Pro
After Effects
Rhino 3D
Grasshopper
Keyshot
Blender
Cinema 4D (basic)
Fusion360
CLO3D 
Marvelous 3D
Sketching
Ideation
Teamworking
Model making
Problem-solving
CNC-machine
Kniterate

PERSONAL
Dancing
Cooking
Kickboxing
Climbing
Painting
Traveling
Sewing

LANGUAGE
Swedish
English
Chinese (Mandarin)
Experience
2024 - current | FREELANCER
3D modelling, 2D design, visualization designer
2021 - 2024 | AFRY
INDUSTRIAL DESIGN CONSULTANT
SWEDEN, STOCKHOLM
Inhouse at AFRY
Train project On Track. Link.
OutOfOffice - Your Gateway to Outdoor Adventures. Link.
Interactive display & communication devices at Huawei Confidential 
Lead of project
Developing product, market research & analysis, user experience, user test, sketching,
3D modelling, 3D visualization, prototyping, ergonomic usage
B2B devices at Huawei FTTR30
Lead of project
Developing product, market research & analysis, user experience, user test, sketching,
3D modeling, 3D visualization, prototyping
An electronic testing device at Huawei Confidential 
Developing product, market research & analysis, user experience, user test, sketching,
3D modelling, 3D visualisation, prototyping, ergonomic usage
E-bike for Crescent Elmer in collaboration with Cycleurope
3D modelling, sketching
Accessories for Spectra Pronto in collaboration with Cycleurope
Product development and delivered concepts for graphics, labelling and packaging for
the city cargo bike and its accessories in the Pronto series.​
Interior light design in trucks at Scania in collaboration with Light Bureau confidential 
Product development, visualise an overall light concept to achieve a premium cab expression including ergonomic, technical & financial constraints.
Interior instrumental panel & door concept at Scania confidential 
Concepts sketching, 3D modeling
Reverse detection camera for bus at Scania
Product development, sketching concepts

2019 - 2020 | ESKILD HANSEN DESIGN STUDIO
INDUSTRIAL DESIGN INTERN
DENMARK, COPENHAGEN
Security camera for Mobotix-S74
Product development, market analysis and form language, sketching concepts,
surface modelling
Designing Intercity Train Transportation with Siemens confidential 
User experience, passenger flow, cabin design, light design, 3D modelling & visualisation 
Intraoral scanner, accessories for F8 & medical devices with 3Shape
Product development, market analysis, ergonomic usage, model making, 3D modelling,
graphic design
2017 | C’MONDE STUDIO
INDUSTRIAL DESIGN INTERN
HONG KONG
Furniture modular lounge sofa
Form language, sketching, building and sewing the furniture